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中国网通战略报告（英文版本一）
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所属类别： |
企业管理/通讯电信 |
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标签： |
战略报告 |
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文件格式： |
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文件页数： |
52 |
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文件大小： |
383k |
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更新日期： |
2007-09-28 |
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下载次数： |
0 |
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5点
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简 介：
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APPROACH TO DOMESTIC AND INTERNATIONAL VOICE BUSINESS MODEL
LARGE MARKET WITH POTENTIAL TO GAIN SHARE QUICKLY
CAREFUL MANAGEMENT OF PRE-PAID CALLING CARD BUSINESS NECESSARY TO ALIGN WITH LONG TERM STRATEGY
Prepaid calling cards call for different capability set and target customers than longer term business models
Focus on consumers will not complement long term vision of providing enterprise solutions
Mass advertising and marketing around a low-cost position may not fit image required for future needs
Three factors important to consider in managing prepaid calling card business
Attempt to position cards in marketing messages as the first product from a company that is building the most advanced network in PRC
Consider selling cards to businesses for their traveling personnel to begin establishing enterprise relationships
Carefully manage product life cycle to begin pulling back marketing investment as wholesale and enterprise business models grow |
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